Making Money With Information Products

The most common, and usually the most successful information products are e-books, audio cd / tapes and increasingly, DVD’s.  We’ll take a look at each of these categories in more detail below: Writing a successful ebookYou really have 2 options here. You can develop the content of the e-book yourself, or you can get somebody to do it for you.  There’s a few other ways you can go about creating an e-book, for instance, obtaining the rights to an out of print book, but these methods and considerably more complex and don’t offer any guarantees.   If you’re a semi-confident writer, my advice would be to try and write the book yourself.  A good way to start is to write about something that you're interested in – spend 15 minutes a day putting down your ideas, if you find you're struggling, do your best to outline your ideas and then investigate the possibility of hiring a writer to research and draft the remainder of your ebook.  There are loads of good writers around who will put together polished and concise copy for around 10 cents per word. Take a look at http://www.Profitpuppy.Com/freelance-sites.Htm for more information about finding a freelance writer.   Some writers expect up to $175 US an hour for their services, although thanks to the internet, it’s not impossible to find a reasonably talented scribe for around 10 cents per word.  It’s important that you're clear in what you want to achieve when advertising a project so that you attract somebody who is well suited.  If you don’t have any luck with Elance or Freelance Writers, you could also try posting to Yahoo Groups or approaching human being at your local uni.   It’s important to remember that your reader probably won’t be too concerned about your command of the English language - just make sure you clearly explain your concepts and ideas (especially if you're writing a “how-to” style ebook).  For more information about writing and marketing e-books, visit http://www.Profitpuppy.Com/writing-and-selling-ebooks.Htm where you will find a number of valuable resources. Audio CD’s and Tapes If you don’t fancy yourself as a writer whatsoever, another option you have is to create and audio tape or CD.  It’s not as expensive as you might think, and audio products still have great appeal for buyers.   While DVD’s and Videos have become easier to create, tapes and CD’s are still the mainstay of the information product world.  The reason of this is that media savvy buyers aren’t enticed by the often amateurish production qualities of video or DVD info products.  Another advantage of tapes and CD’s is that you can listen to them anywhere, for exapmle in your vehicle on the way to work.   To produce a CD or Tape of reasonable quality, you're going to need to purchase (or hire) the necessary equipment.  If you can afford to buy studio time, it’s worthwhile, but if you just starting out, it’s an undue expense that you can avoid. Your local electronics stroe should be able to arm you with a noise reducing microphone and high quality audio tapes (another option is to record to your computer first). You can exepct to pay around $50 - $80 all up.  You don’t need expensive equipment to get started, although you may have to upgrade if as you go along…   Assuming that you’ve researched your topic (and target market properly), you can begin working on your information product which should give step-by-step advice on how to overcome a particular issue or achieve a particular goal (there’s more about picking your topic below). Just remember that when you start recording you deliver the essence of your experience (or research) in an entertaining and cocnise way. If you're producing an instructional CD or tape, a simplified and bare bones approach is often best.  Come up with steps that will help your customers achieve tehir desired goal/s.   When you’re ready to go, shut off the phones and strat recording (it’s also a good idea to have a script in front of you). Record your tape in less than 60 minutes. Play it to your friends, make any changes you guess might be worthwhile based on their avdice.

When you’re joyful with the final product, create duplicates (or get somebody to do it for you) and then start selling your product on the Internet – It’s that easy!